Rooted Collective was created with the heart to help small businesses and local communities bring their ideas to life through intentional design and creative collaboration. Founded by Jalaina Collins, Rooted Collective blends artistry with strategy to build brands, events, and products that feel authentic, purposeful, and connected.

What began as simple creations for family and friends quickly grew into something much greater. Through God’s guidance, Rooted Collective became a vision of community—rooted in faith, creativity, and connection. It has grown, becoming a space where meaningful design meets genuine purpose.

With a background in small business branding, web design, and community partnerships, Jalaina is passionate about creating experiences that not only look beautiful but also serve a deeper purpose—helping others grow and thrive. Every project is approached with care, creativity, and a sincere desire to bring your vision to life.